Forrester
17 predictions spanning 2026-2027
2026
- AI agents enter one-third of B2B payments by 2026
- AI privacy lawsuits surge 20% in 2026
- Sellers face agent-led quote negotiations in 2026
- Ungoverned genAI costs B2B firms $10B in 2026
- Agency acquisition triggers a dozen reviews in 2026
- B2B influencer budgets rise in 2026
- CFOs gate AI investments in 2026
- CIOs bail out business-led AI failures in 2026
- CX teams abandon journey mapping in 2026
- Developer hiring time doubles in 2026
- Display ad budgets fall 30% in 2026
- Five major brands unify agentic commerce in 2026
- Human expertise rivals genAI for buyers in 2026
- Neocloud revenue reaches $20B in 2026
- One-third of consumers choose offline brand experiences in 2026
- Quantum security exceeds 5% of budgets in 2026