Why does it matter?
Ungoverned genAI costs would make AI risk management a revenue and valuation issue, not just an IT concern.
Direct quote
Ungoverned genAI in commercial apps will cost B2B companies more than $10 billion. GenAI is already pervasive across B2B teams. Seventy-five percent of sales reps report using AI-enabled sales tools at work, 50% of B2B marketing decision-makers report their organization is experimenting with or currently using genAI, and 53% of product management decision-makers report using genAI technology in their product development process.
Forrester