Why does it matter?
Unified agentic commerce would show brands trying to make AI shopping feel coherent across service and checkout.
Direct quote
Five major brands will unify agentic commerce experiences. Unification is a perennial problem in commerce tech, forcing vendors to now rethink how they're building and connecting the vital pieces of their ecosystem. As for brands, Nestle is already developing its own conversational AI platform to combine shopping, promotions, and customer service in a single conversational experience, as it didn't see vendors combining processes with ready-to-use components.
Forrester