Why does it matter?
A market this large would push software companies to rebuild products around AI-native features and pricing.
Direct quote
They see multiple ways that such businesses can leverage generative AI for growth: 1) through new production and application releases, 2) by charging premiums for AI-integrated offerings, and 3) by increasing prices over time as existing products are supplemented with AI-enabled features and prove their value to customers. Added up, GS Research estimates the total addressable market for generative AI software to be $150 billion, compared with $685 billion for the global software industry.
Goldman Sachs